HBO: It’s OK

HBO is a network that has revolutionised the portrayal of many different groups in entertainment, in a small way contributing to how they are seen in wider society.

We worked with HBO to create the “It’s OK” initiative, which aims to destigmatize mental illness and encourage conversation around mental health issues. "It's OK" featured Mental Health Awareness Bumpers and Doctor Commentaries running across HBO platforms.

Creative Directors - Jaclyn Crowley and Sean McLaughlin

Creatives - Blair Warren and Will Binder