Nike: Never Done
For years the world has talked about the growth, future and how the women’s game can be a powerful platform for change. Yes, it is those things and those at the FA, FIFA and UEFA level need to be focused on growing the game in the right ways but to continue to treat the game today as WIP is to downplay the skill, tenacity and athleticism of these footballers today. (A great piece on the topic here)
As women’s football took center stage at the Euros Nike set out to celebrate the outrageous confidence and skill of women today and the girls that will change the game tomorrow.
Creatives - Ankita Tobit and Ben Shaffery