Sometimes big ideas come from complex insights. And sometimes from the fact that Espresso Martinis look like that famous stout, G*******.

Using this visual similarity we created a St. Patrick’s Day campaign to make Kahlua famous for Espresso Martinis and expand the idea of when you’d think to order one.

We Took visual cues people associate with that famous stout brand: ‘Arthur’ the barman, settling stout shots, toucans and everyone dressed like a G*******. Then got beloved Irish comedy influencers, Tadhg and Derry, and @shitlondonguinness (drinking a shit pint) to star in it and ultimately legitimise our place in St Paddy’s Day.

Creative Directors: Philippa Beaumont & Freddy Taylor

Creatives: Charlie Hood & Liam Abraham