1 in 4 drownings in the UK are linked to alcohol. As a brand born in the islands and enjoyed on beach holidays, we focused Malibu’s responsible drinking efforts on this overlooked issue.

In partnership with the UK’s most decorated Olympic diver Tom Daley and the Royal Life Saving Society (RLSS) we created a range of knitwear to bring awareness to the problem and remind people, “Don’t Drink and Dive.”

Creative Directors: Philippa Beaumont & Freddy Taylor

Creatives: Brendan Madden and Spencer Llewellyn