The Atlantic: Question Your Answers
Every news outlet professes to give audiences, “the truth” but The Atlantic had always believed in continuous questioning of your own understanding and perspectives. In this campaign we wanted to bring this belief to life and by inviting icons in their fields and audiences to challenge easy answers in their own lives.
Creative Directors: Jaclyn Crowley, Al Merry and Brock Kirby
Typecast
Actor Michael K. Williams questions himself (or rather four distinct versions of himself)
about whether or not it was his decisions or the world that made him who he is.