Dating apps had given us millions of people at our finger tips but with that they’d also made people feel more disposable than ever.

Dating had become superficial.

To reintroduce the OG dating platform OkCupid to a young audience, our 'dating deserves better' campaign subverts the acronym DTF (*Down To Fuck*) to show the substance of users and bring depth back to dating.

Creatives - Jess Shriftman and Ian Hart

Art Producer - Deb Rosen

Effie Silver
AdAge Craft Campaign of the Year
D&AD Graphite (Art Direction)
2x D&AD Wood (Outdoor Advertising + Craft)